News and events

CREATE YOUR OWN ENGAGEMENT RING. HEART-MADE. BY YOU.

Damiani can make a dream come true: create your own engagement ring. All you have to do is choose the diamond and select your favourite setting and Damiani's world-class artisans will create a unique and tailored solitaire ring for you.
The selected diamonds are just waiting to be set in one of the Maison's most prized settings, including Beauty, Armonia, Elettra, Minou, D.Side, Metropolitan Dream.
Endless combinations to create timeless, elegant, sophisticated perfectly proportioned solitaires. A jewel for life.
Damiani solitaires. Heart-made. By you.

DAMIANI TV SPOT

Damiani makes the Minou collection ambassador of real values, inner and most precious feelings through a TV commercial, speaking about family and of a Damiani jewel as a timeless symbol that extends these feelings and emotions generation by generation thanks to its excellence in manufacturing, craftsmanship, and thanks to the preciousness of its materials.
All this make Damiani jewel so unique and authentic to be able to survive to love's eternity.
Damiani. Heart-made. By you.

NEW BOUTIQUE IN MEXICO CITY

Damiani just opened a boutique in the new department store Palacio de Hierro Interlomas, in one of the most prestigious residential area of Mexico City. The new boutique offers a wide choice of the most representative Damiani Collections to a Latin American audience, very interested in the jewelry sector and Made in Italy products in general. With the Mexico City opening, Damiani is consolidating its presence in America where there are already boutiques in Los Angeles, New York, Honolulu and Monterrey.

DAMIANI FOR JAPAN

31 August marked the end of the important charity initiative in favour of the Japanese population who suffered the terrible disaster 11 March 2011. The initiative, in Damiani boutiques in Milan, Florence, Bologna, Rome, Naples, Turin, Verona, New York, Los Angeles, Honolulu, Tokyo, Paris, Hong Kong and Macao, focused on collecting funds to help support the women living in devastated areas.
The profits from the sale of a special selection of jewels from Damiani collections have been destined to the Japanese association Japanese Organization for International Cooperation in Family Planning (JOICFP) running operations locally to help the female population, including healthcare, basic necessities for mothers and children, financial support and guaranteed post-natal hospitality.

DAMIANI PARTICIPATES IN THE "NASTRO ROSA" CAMPAIGN

In October, the LILT (Lega Italiana per la Lotta contro i Tumori – Italian association against cancer) resumed its breast cancer prevention work with the Pink Ribbon Campaign, now at its 18th edition in Italy. Overcoming the disease is possible in the majority of cases, especially through prevention and early diagnosis. Damiani has chosen to sponsor this initiative by assigning 10% of sales made on 1 October in the Damiani boutique of via Montenapoleone, Milan to “Nastro Rosa”. To help while enjoying!

DAMIANI'S FACEBOOK PAGE WITH A “NEW LOOK”

Damiani's new Facebook page is online! Now in English, to communicate with fans from all over the world, the company's Facebook profile will increasingly be the place of interaction with consumers. Every week the new fan page will feature new topics providing insights on the Damiani brand and jewelry, curios, information from the jewelry world and international initiatives, as well as innovative applications and enjoyable interaction opportunities.
Go to www.facebook.com/damianiofficial to stay in touch with Damiani and be up to date on news and events!

DAMIANI AND LUDOVICA ANDREONI MONTEZEMOLO TOGETHER FOR A TIMELESS COLLECTION

Continuously successful, Moondrops is the collection from the perfect combination of the refined creativity of Ludovica Andreoni and the perfection of Damiani master goldsmith's craftsmanship.
“Successful partnerships can only happen through common proclivities and shared visions – said Giorgio Damiani, Vice President of Damiani Group – such as that combining the creative innovation of Ludovica Andreoni and our brand that represents Italian style and elegance across the world”.
Ludovica Andreoni commented about the collection created with Damiani: “Jewelry that appeals to modern, practical women; women that want to decide each and every day what kind of woman they want to be. Also based on the jewelry they wear, that through them will have body and soul. This is why I have chosen to create jewels that express women's richness and bright personality through unusual and very feminine combinations”.

DAMIANI IN CANNES

At the latest Cannes Film Festival, the cocktail party organized by Damiani and IDG China Media for the Chinese-American film “Snow Flower and the Secret Fan” sparkled with diamonds and celebrities.
In the presence of Giorgio Damiani, actresses Bing Bing Li and Gianna Jun, and producers Wendi Murdoch and Florence Sloan walked the Red Carpet and participated at the event wearing Masterpieces created by Damiani, from the collection inspired by Sophia Loren to Vulcania and Belle Epoque, Rose, Juliette and Medusa, real masterpieces of the goldsmith's art.
The longstanding close ties between Damiani and the film industry was enriched in this occasion by the close relationship of the brand with old and new culture from China, a fascinating country for its great traditions, new energy and the attraction to Italian style, and its appreciation of luxury and its most representative brands.

DAMIANI AND SHARON STONE: STRONG COMMITMENT FOR A GREAT SOCIAL PROJECT

With her steadfast attention to social matters, Sharon Stone, one of the most committed and sensitive stars to the hardships of people in need, chose Damiani as her partner for the implementation of an international project.
The target of this initiative is the Third World, and in particular Africa, a land rich in precious gemstones such as diamonds, but so poor in a life enabling element: WATER.
A combination of forces and creativity led to the creation of a new concept jewel reflecting the elements of this magical land: raw diamonds, burnished gold and silver, the Maji collection (Maji in Swahili means “water”).
Damiani is committed to giving part of the profits to “a Drop in the Bucket,” a non profit organization that builds clean water wells, contributing to reducing the enormously high mortality rate, especially in young children.
A noble ideal that Damiani and Sharon Stone are sponsoring with great sensitivity and hope, an important commitment that has already achieved the creation of the first wells.
“Each gemstone is beautiful like every person is beautiful. Diversity is what makes every human being magnificent, fascinating and UNIQUE, like every diamond is magnificent and fascinating with its diversities”. (Sharon Stone)

EXPANSION SPOKEN IN CHINESE

Following the opening of two stores in Macao, one in Hong Kong and another in Ningbo, Damiani has now opened in Chengdu, one of the major cities in the central part of China. The new store is in the prestigious Maison Mode department store that carries all major European luxury brands for Chinese customers.
The new boutique was inaugurated in the presence of Giorgio Damiani, vice president of the Group, and many local VIPs and celebrities. , The Damiani Group has consolidated its international presence with the opening of Chengdu. This already included the world’s most famous shopping centres such as via Montenapoleone in Milan, Place Vendome in Paris, Madison Avenue in New York, Rodeo Drive in Los Angeles, Ginza in Tokyo, and many more.